| Building a website? The first thing you need is the perfect domain name. The right domain for your website is more important than you might realize. If it’s not succinct, relevant, and easy to remember, your website won’t get the attention it needs. The domain is what directs people to your company — it’s the first thing customers will see when they look you up. So make it great! Here’s what you need to know about choosing the right domain: Simplicity: The best domain names are always simple and straight to the point. The last thing you want is to confuse people with a long, over-the-top domain. Ideally, your domain name will feature your company’s name, and maybe include a keyword or two — depending on what you’re marketing. That’s all! Use keywords: Keywords are what brings a website to the top of search engine results. For example, if you’re website is a travel blog, you want to appear at the top of the search for “best travel blogs”. Using keywords will help with that. Stick with a .com address: .com stands for “commercial”. That’s what tells users that the website is for a commercial business — it’s not a part of a larger network (.net) or a public organization (.org). If you can’t get the name or keywords you want at a .com address, you should consider changing the keywords around, instead of ending with a different extension. Sticking with .com is always best. |
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